Biolab Farmacêutica reinforces positioning with multichannel campaign for the brand's 28th anniversary

With the concept "Caring for those who matter: you", Biolab Farmacêutica is celebrating 28 years of stories with a campaign that reinforces its mission to transform lives through science, innovation and continuous care for people and animals. Presence on digital channels, internal communication and institutional materials make up the campaign, which invites the public to share testimonials about their stories with the brand. "In these 28 years, we have delivered more than 1 billion boxes of products. More than numbers, we celebrate the real impact we have had on people's lives. Every product delivered and every new idea put into practice reflects care for health and well-being, a hallmark of our history," says Tati Marques, Biolab's Corporate Communications and Sustainability Director.

The visual identity reinforces Biolab's continuous evolution and innovation. The color palette combines blue - which conveys confidence, seriousness and science - and lime green - which expresses vitality, innovation and care. The circular elements refer to continuity and the connection between science and people, while the pattern with the letter "b" reinforces the brand's identity.

The campaign was developed collaboratively by Biolab's Digital, Branding and Communications departments, with the direct involvement of the company's leadership. The creative conception, production and activation of the campaign was carried out in partnership with AR Propaganda, the agency responsible for translating the essence of the company into a visual and emotionally connected narrative that values caring for people and innovation. "We are celebrating Biolab's anniversary by reinforcing health care and bringing the company even closer to the people who are part of our history: employees, health professionals, partners and consumers," says Tati Marques.

The project also highlights all of Biolab's brands, which include Avert and Pet Nutrition (animal health), Biolab Genéricos and Exzell Pharma, the human and animal health arm in Canada. The action celebrates this diversity of profiles in its visual material, which includes different generations, ethnicities and species: a reflection of the commitment to inclusion, diversity, empathy and universal care.

"With an eye on the future, Biolab continues steadfastly on its journey of evolution and innovation in caring for the health and well-being of people and animals. More than an institutional celebration, the company's 28th anniversary marks a new stage in Biolab's commitment to the future of health," says Tati Marques.

In women's busy routines, practicality and well-being are indispensable for dealing with the challenges of everyday life with ease. With this in mind, Biolab Farmacêutica has developed Provagin®, an intravaginal moisturizing gel that relieves dryness, discomfort and pain during sexual intercourse, as well as helping to reduce itching and irritation in the intimate area. With moisturizing power that can last up to three days, the product promotes prolonged comfort and continuous care.

The main active ingredient in Provagin® is sodium hyaluronate, a substance recognized for its ability to promote and maintain the natural moisture of the vaginal mucosa. It is effective in relieving symptoms associated with various conditions, such as the climacteric, postpartum, vaginismus, side effects of hormonal contraceptives, post-treatment periods of urogynecological surgery or hormonal changes.

Designed especially for women's well-being and safety, Provagin® is free from parabens, hormones and petroleum derivatives, guaranteeing a smooth and effective application.

The Provagin® package includes 10 applicators, which offer practicality of use and ensure up to 30 days of care, resulting in the lowest cost per applicator on the market. With Provagin®, Biolab reaffirms its commitment to innovation and women's intimate health, offering a safe, affordable solution for women's daily well-being.

About Biolab

Promoting a future with a better quality of life requires a tireless search for safe and innovative treatments. That's why Biolab, a Brazilian pharmaceutical company founded in 1997 and with an international presence, invests in research and partnerships to overcome the growing challenges of health.

With almost 4,000 employees and the 4th largest sales force in the country, the company stands out among Brazil's largest pharmaceutical companies. In 2025, it was recognized by LinkedIn Top Companies as one of the 15 best places to work in Brazil, based on criteria such as growth opportunities, skills development, diversity and stability.

Biolab operates in various specialties, such as dermatology, gynecology, orthopedics, gastroenterology, pediatrics, clinical medicine and the central nervous system, as well as being a leader in cardiology. The Biolab Genéricos, Avert Humana and Avert Biolab Saúde Animal business units contribute to a portfolio of more than 500 products.