"Hair that tells stories": in the new Pantogar® campaign, influencers talk about hair health
Shantal and Mateus Verdelho, Ana Carolinne, Duda Reis and Paulinho Vilhena star in the brand's action, reinforcing the role of hair as an expression of identity
Hair expresses stages of life, changes, achievements and conquests. With this in mind, the Pantogar® line of vitamin hair supplements is promoting the "Hair that tells stories" campaign, emphasizing that each strand carries unique memories and meanings.
The campaign features Shantal and Mateus Verdelho, Ana Carolinne, Duda Reis and Paulinho Vilhena. The influencers shared real and inspiring stories on their Instagram accounts, reinforcing the brand's proposal to be more than a supplement and to be part of people's journey of self-confidence and well-being.
"We wanted the campaign to be authentic, for people to feel represented and to understand that there is proven science behind the brand. Each of the influencers shared their experiences with hair of different types, sizes and textures. We asked them to talk about self-care, health and quality of life. After all, when it comes to hair, we know that it is directly related to people's self-esteem," explained Tati Marques, Director of Corporate Communication and Sustainability at Biolab Farmacêutica.
The campaign is airing on the influencers' social networks and can be seen on @biolabdermatologia's Instagram. With a formulation developed by specialists, the Pantogar line is the most prescribed by dermatologists in Brazil, combining science, innovation and proven efficacy to strengthen hair from the inside out.
About Biolab
Promoting a future with a better quality of life requires a tireless search for safe and innovative treatments. That's why Biolab, a Brazilian pharmaceutical company founded in 1997 and with an international presence, invests in research and partnerships to overcome the growing challenges of health.
With almost 4,000 employees and one of the largest sales forces in the country, the company stands out among Brazil's largest pharmaceutical companies. In 2025, it was recognized by LinkedIn Top Companies as one of the 15 best places to work in Brazil, based on criteria such as growth opportunities, skills development, diversity and stability.
Biolab operates in various specialties, such as dermatology, gynecology, orthopedics, gastroenterology, pediatrics, clinical medicine and the central nervous system, as well as being a leader in cardiology. The Biolab Genéricos, Avert Humana and Avert Biolab Saúde Animal business units contribute to a portfolio of more than 500 products.
Biolab is constantly growing. It has three production units, as well as a modern manufacturing complex under construction. And it doesn't stop there: in Canada, it is the first Brazilian pharmaceutical company with a research center and has acquired the company Exzell Pharma to expand its borders.
Long live evolution!
Check out the full article: Hair that tells stories: influencers reveal secrets to healthy hair in the new Pantogar® campaign - Um Portal sobre saúde, moda, beleza e qualidade de vida