Biolab launches Higicalm, intimate soap with barbatim, at Abrafarma Future Trends 2025

Actor Paulo Vilhena, ambassador of the Pantogar line, will also be featured at the brand's stand during the event

Biolab Farmacêutica, one of Brazil's leading pharmaceutical companies, will be present at Abrafarma Future Trends 2025, the largest pharmaceutical retail event in Latin America and one of the largest in the world, promoted by the Brazilian Association of Pharmacy and Drugstore Chains (Abrafarma), at the Anhembi District Convention Center, in São Paulo (SP), on August 12 and 13. At the Biolab stand, visitors will be able to see the launch of Higicalm, a feminine intimate soap formulated with an extract from the bark of the plant Stryphnodendron adstringens (barbatim), developed to promote protection and well-being in women's daily care.

One of the highlights is the presence of actor Paulo Vilhena, ambassador for the Pantogar line, who will be on site to interact with the public, take photos and share his experience with the products. The action strengthens the brand's connection with consumers and increases the visibility of the line, which is a reference in hair health care. The public will also be able to take part in activations that reinforce the brand's strength in the Generic and Farma lines, with interactive experiences and the distribution of samples of products such as Florence, Salinex, Laxette, Fascia and the renowned Pantogar line.

Abrafarma Future Trends 2025 brings together executives from the country's largest pharmacy chains, as well as representatives from the pharmaceutical, food, hygiene and beauty industries, and distributors.

"Being present at Abrafarma Future Trends represents a strategic opportunity to strengthen our relationship with pharmaceutical retailers, to understand the demands of the sector directly with its protagonists and to share innovations that reflect our company's ongoing commitment to health," says Fabio Amorosino, CEO of Biolab.

Check out the full article: Biolab launches Higicalm, intimate soap with barbatim, at Abrafarma Future Trends 2025