Biolab, Grupo DPSP and Eletromidia bring serenity to public transportation with Serenus campaign

Eletromidia, in partnership with the DPSP Group (Drogarias Pacheco and Drogaria São Paulo) and Biolab Farmacêutica, has launched a campaign for the brand's herbal product, which has a calming effect and is indicated for combating anxiety and sleep disorders. With the motto 'Stay calm, stay Serenus', the campaign highlights the hectic routine of big cities and provokes reflection on well-being and emotional balance.

The action opted for the internal and external stickering of VLT trains in Rio de Janeiro and CPTM trains in São Paulo, transforming public transport into a sensory experience of serenity. With messages that invite tranquillity, the campaign aims to reframe the moment of commuting, often associated with rushing, into a space of well-being.

The stickers on the means of transportation reinforce the brand's presence on the streets. For Raphael Jimenez, Eletromidia's commercial director for São Paulo, "Special projects like this prove the power of OOH to go beyond traditional communication, becoming part of the urban experience and integrating naturally into people's routines. By combining context and creativity, we can generate real and memorable connections between brands and audiences."

The campaign will be active until November 10th.

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